Ping Ding
Ph.D., REALTOR®







PRE-SALE ACTIVITIES

•  Research and determine market value
•  Prepare for signature all documentation and home warranty
•  Home preparation consultation including list of trade

    professionals who can help prepare your home for sale

•  Arrange and attend inspections (representing seller’s interests)
•  Develop disclosure packages


 MAXIMUM EXPOSURE MARKETING

•  Order sign (“Coming Soon” rider optional)
•  Take multiple photos
•  Create a virtual tour
•  Put lock box on your home
•  Enter property listing on Multiple Listing Service (MLS)
•  Enter property listing on the country’s top real estate websites
•  Create a compelling brochure highlighting the features of the home
•  Create and distribute a Just Listed postcard
•  Create and distribute an Open House invitation to neighbors
•  Promote to Agent network; announce at office and regional meetings
•  Utilize Relocation Referral Network to promote your home to

    relocating buyers from around the country
•  Call past client referrals
•  Canvass the neighborhood to invite people to the Open House and alert buyers
•  Submit ads to appropriate publications
•  Host Broker’s Open House
•  Host public Open House
•  Schedule showings and show property to potential buyers


COMMUNICATION

•  Provide feedback from showings
•  Continuous monitoring of marketing results
•  Communicate and consult with seller on a regular basis
•  Respond quickly to all buyer inquiries
•  Facilitate the flow of information between buyers and sellers
•  Arrange showings when necessary


NEGOTIATE OFFERS/ACCEPTANCE

•  Schedule offer presentation with seller
•  Present offer(s)
•  Explain ramifications relating to terms
•  Negotiate terms on behalf of seller
•  Complete necessary paperwork
•  Organize and tender copies of offer, counter offer and addendums to appropriate  

    parties for ratification


NEGOTIATE ESCROW

•  Deliver completed contract to both parties involved in the contract
•  Identify and disclose details concerning property to buyers
•  Deliver completed contract to lender
•  Deliver contracts to title company
•  Coordinate and attend all inspections
•  Negotiate post inspection findings
•  Resolve problems and challenges relating to property condition
•  Coordinate appraisal appointment
•  Negotiate any negative impact relating to appraisal
•  Arrange home warranty
•  Complete necessary paperwork
•  Negotiate actual occupancy
•  Coordinate actual close date
•  Coordinate and attend the closing
•  Work with seller on organizing utility shut-off
•  Work with seller on organizing moving and storage
•  Arrange and attend buyer’s final walk through
•  Resolve any problems or challenges
•  Deliver keys to new owners


AFTER ESCROW FOLLOW-UP

•  Provide close of escrow package with all supporting home sale documents
•  Work with seller to ensure the transition to new residence is smooth
•  Provide a list of trade professionals who can help with                                         

    repairs or upgrades to your new home
•  Serve as a resource to your friends and family